Brand Mini
Quick-start brand presence
- Discovery Workbook Mini
- Primary logo + 1 alternate layout
- Mini color palette
- 1-page brand sheet for quick reference
- Export kit (PNG / SVG / PDF) with labels
- Recorded walkthrough
- Eligible for add-on kits when you’re ready
- Best for early-stage
Most Booked
Full Brand Identity
Full, documented identity system
- Discovery Workbook
- Logo suite: primary, alternate, and submark
- Color system with accessibility in mind
- Typography system with guide
- Design usage & layout guidelines (10–20pg)
- Organized export kit (web + print)
- Brand pattern or Icon set
- Recorded handoff / Q&A so your team knows how to use it
- Eligible for add-on kits when you're ready
- Best for growing business
Visual Identity Packages
Brand Mini
Starter visuals
- Discovery Workbook Mini
- Primary + Alternate Logo
- Mini Color Palette
- 1-page Brand Sheet
- Labeled Export kit
- Recorded Walkthrough
- Best for Early-Stage
- Eligible for Add-on Packages
Most Booked
Visual Brand Identity
Full system
- Discovery Workbook
- Primary, Alternate, and Submark Logos
- Accessible Color System
- Typography System with Guide
- Brand Pattern or Icon Set
- Brand Guidelines (10–20p)
- Labeled Export Kit
- Recorded Walkthrough
- Best for Growing Businesses
- Eligible for Add-on Packages
View Package
Strategy & Positioning
Who it’s for, where you fit, what to say.
- Discovery intake + light market read
- Audience / ICP snapshot (1–2 profiles)
- Competitive & whitespace overview
- Positioning statement + POV
- Messaging priorities / lead offers
- Recorded or async debrief
Messaging Kit
Brand voice, scripts, and bios.
- Brand messaging pillars
- Short brand story / about
- Tone-of-voice & “say this, not that”
- Hook / headline bank (5–10)
- Social + bio snippets (IG & LinkedIn)
- Usage notes for site + socials
Squarespace Website Kit
Drop-in content and structure.
- Site map / page outline (home + 2–3 pages)
- On-brand hero, CTA, and service blocks
- Pasteable copy for Squarespace areas
- Image / asset direction to stay on-brand
- Basic SEO fields (titles, meta, slugs)
- Launch & handoff notes
Social Media Kit
Templates and copy tied to your brand.
- Post & carousel templates (editable)
- Story / Reel cover options
- Profile / header graphics
- On-brand content guidelines
- Caption starters / hook lines
- Handoff notes for VA / team
Launch Rollout Kit
Everything to reveal the new brand.
- Launch plan & timeline
- Announcement + social captions
- Graphics for launch touchpoints
- Email / newsletter draft outline
- Internal rollout checklist
- 30-day post-launch actions
Bespoke Kits
Built for your offers, ops, or platform.
- Custom discovery for your use case
- Platform-specific layouts or assets
- Copy / scripts matched to your voice
- Visuals that match your core brand
- Folder / export structure
- Recorded walkthrough / handoff
Add-On Packages
Strategy & Positioning
Clarity + direction.
- Discovery intake
- ICP snapshot
- Competitive view
- Positioning + POV
- Messaging priorities
- Recorded debrief
Messaging Kit
Words that match brand.
- Messaging pillars
- Brand story / about
- Tone & “say this, not that”
- Headline / hook bank
- Social + bio snippets
- Usage notes
Squarespace Website Kit
Copy + structure.
- Site map / outline
- Hero + CTA blocks
- Pasteable copy
- Image / asset notes
- Basic SEO fields
- Launch + handoff
Social Media Kit
Templates + captions.
- Post & carousel temps
- Story / Reel covers
- Profile / header gfx
- Content guardrails
- Caption starters
- VA handoff notes
Launch Rollout Kit
Reveal the new brand.
- Launch plan & timeline
- Announce captions
- Launch graphics
- Email/news outline
- Internal checklist
- 30-day actions
Bespoke Kits
Custom to your ops.
- Custom discovery
- Platform-specific assets
- On-brand copy/scripts
- Visual match to brand
- Folder / export setup
- Recorded walkthrough