Strategy & Positioning
Who it’s for, where you fit, what to say.
WHAT YOU GET
Discovery intake + light market scan
ICP / audience profiles (1–2 priority segments)
Positioning statement + brand POV
Messaging ladder (pillars → proof → examples)
Tone & voice guardrails (say this / not that)
15–25 launch-ready headlines & caption starters
Discovery Intake
Async prompts to pull goals, offers, audience, and tone before we build the strategy.
ICP Snapshot
1–2 ideal customer profiles with needs, triggers, and what message they respond to.
Competitive View
Light landscape of peers so we can see where to zag and how to claim the open lane.
Positioning Statement
A single, confident line on who you serve, what you solve, and why you’re different.
POV & Priorities
What we lead with, what we say second, and the brand point of view behind it.
Brand Narrative
A short, story-first way to talk about the brand across site, decks, and socials.
Rollout Recs
Where to deploy the new positioning first — site, offer pages, socials, or email.
Branding isn’t just how your business looks — it’s how it’s remembered, trusted, and chosen.
Investing in a cohesive brand identity and strategic foundation doesn’t just make you look good; it makes your business work better.
How This Brand Package Pays for Itself
see 10–20% higher revenue.
can boost marketing efficacy by up to 23%.
are more likely to choose brands they recognize and trust.