Messaging & Voice
What Messaging & Voice Is
(and why words carry your brand just as much as visuals do)
Your brand isn't just seen; it's heard, read, and remembered. Messaging is how you communicate who you are, what you offer, and why it matters. Voice is the personality behind those words.
Together, these elements make your brand feel human, consistent, and emotionally resonant. When done right, they build connection, convey value, and inspire trust.
What's included
A Messaging & Voice system from VURV can include:
Core Messaging Pyramid
A framework of your mission, vision, values, and differentiators.
Brand Bio & Boilerplate
Versatile intro copy for your site, decks, and press kits.
Voice & Tone Guidelines
Rules and examples for how your brand should sound across platforms.
Headline & CTA Bank
Real and reusable phrases for marketing, email, and website copy.
Tagline & Brand Hooks
Punchy, memorable language to anchor your brand voice and recall.
Audience Personas
Clear, insightful profiles of who you're speaking to and how to reach them.
Positioning Statements
Confident messaging that stakes your claim in the market.
Your Messaging & Voice system should:
Build instant recognition with a consistent tone and cadence
Clarify your unique value in a way that feels authentic and compelling
Equip your team (or future hires) with words they can actually use
Make every headline, email, and social post feel unmistakably on brand
Messaging & Voice strategy is included in most VURV brand packages. Want to see what else is included?