A logo is your visual signature. A brand identity is the system around it — typography, color, graphic elements, usage rules, file delivery, and guidance so you look cohesive everywhere.

You’ll feel confident if you:

• Want a strategy-first identity (not just a mark).
• Like clean, bold, high-clarity design.
• Are comfortable with an async, well-structured process.

If that’s you, we’re a match.

Yes — almost all VURV projects are remote. We use a guided workbook, recorded walkthroughs, and clear milestones to keep everything smooth.

• Discovery Intake Workbook (Google Form)
• Primary Logo + Secondary/Alternate
• Mini Color Palette (2 primaries + neutrals)
• One-Page Brand Reference Sheet
• Export Kit (SVG, PNG, PDF)
• Recorded Brand Walkthrough

• Discovery Workbook + clarifying notes (async)
• Full Logo Suite (primary, alternate, submark, lockups, favicon)
• Expanded Color Palette (primary, secondary, neutrals, highlight)
• Typography System (headings, subheads, paragraph, utility)
• Choose one: Icon Set (≈10) or Pattern/Motif Direction (1–2)
• Brand Guidelines (≈15–30 pages)
• Social Profile Launch Kit
• Export Kit + 30-day post-launch support

Yes. We build to scale. You can add Messaging, Social, Launch, or expand into a full Brand Identity system later without “starting over.”

• Messaging Kit
• Social Media Kit
• Launch Kit
• Squarespace Website Kit
• Strategy & Positioning

Yes — for the right projects (typically after identity). Squarespace builds usually land around $4,500–$8,500 depending on pages, content, and QA. It’s not advertised broadly — ask if you’re interested.

1. Intake — Digital Brand Discovery Workbook (mini or full)
2. Direction — we align on goals + constraints (async notes/video)
3. Design — exploration → refinement → systemization
4. Guidelines & Files — delivery + usage clarity
5. Support — 30 days of post-launch QA (Full Brand Identity)

Typical windows:

• Brand Mini: ~2–3 weeks (client responsiveness matters)
• Full Brand Identity: ~3–5 weeks depending on complexity
• Add-ons: usually 1–2 weeks each

• Brand Mini: 1 concept, 1 refinement round
• Full Brand Identity: 1 concept direction, 2 refinement rounds

Additional exploration or rounds can be added if needed (scoped as a change order).

Organized, production-ready exports: SVG, PNG, PDF (and favicon). Typefaces are specified with licensing guidance; font licenses are typically purchased by the client.

Full Brand Identity includes 30 days of email/QA support for small implementation questions. Ongoing support is available if you want continued creative direction.

Standard structure: 50% deposit to book, 50% on delivery. For longer timelines we can split into three milestones (deposit / mid-point / files).

Pricing reflects strategy, design, and delivery as intellectual property. If we adjust scope, we adjust price — but we don’t do discounts.