FAQ

VURV Creative FAQs
1. General Questions
What’s the difference between a logo and a full brand identity?
A logo is your visual signature, but a brand identity includes everything—typography, color palette, iconography and usage guidelines—so your brand always looks and feels cohesive.
How do I know VURV is the right fit?
You’ll feel confident if you:
  • Scan my portfolio — does the style resonate?
  • Read client stories — see outcomes you want?
  • Trust your gut. Compatibility makes the process smoother.
If you tick 3+ of those, we’re probably a match.
We’re not local — can we still work together?
Absolutely. 99% of VURV clients are remote; our process is built for seamless digital collaboration.
VURV Creative FAQs
2. Process & Timeline
How does a VURV branding project work?
  1. Discovery – Deep dive on your goals, audience, competitors and story.
  2. Concept & Strategy – Mood boards + positioning statements.
  3. Design Exploration – First-round logo and visual options.
  4. Refinement – Polish one concept into a full identity system.
  5. Delivery & Support – Files, style guide, assets + next-step advice.
How long will it take?
  • Full identity: 3 – 8 weeks, depending on your package & responsiveness
  • Additional collateral: + 1 – 2 weeks per add-on
Need a tight deadline? Let me know up front so we can adjust.
VURV Creative FAQs
3. Pricing & Payment
How much does a branding project cost?
Three signature packages from $8,500 (Core Elements) up to $25,000+ (Bespoke Brand Partnership).
👉 See full package breakdown here
How do payments work?
  • 50% deposit to reserve your slot
  • 50% balance due Net 15 after delivery
For larger or phased projects, we can set custom milestones. Payments accepted via credit card, ACH, PayPal or check.
VURV Creative FAQs
4. Communication & Deliverables
How will we communicate?
  • Zoom/Google Meet for kickoffs, reviews, and strategy
  • Email for quick Q&A or file exchange
  • Recorded video walkthroughs when you need deeper context
Do you provide editable source files?
Yes — you’ll get every native file (.AI, .PSD, etc.) at no extra charge, so you can hand off updates or book me for a Design Day later.
Can you manage printing?
Absolutely. Whether you just need print-ready PDFs or a full end-to-end service (vendor recommendations, quotes, proofs), I’ve got you covered.
VURV Creative FAQs
5. Fit & Compatibility
What if I already know exactly what I want?
If you’re looking to simply execute a predefined design, I’m not the perfect match — my strength is pairing strategy with creative. For straight-up “technique only,” you may want a production-focused designer.
What if I don’t love the first round?
Every package includes two rounds of revisions. Beyond that, edits can be added à la carte. You can pause or cancel anytime; you’ll only be billed for work completed beyond your deposit.
What if you haven’t worked in my industry before?
Design fundamentals translate across sectors. I start by researching your field’s conventions, then decide how much to fit in or stand out. Fresh perspective can be a powerful advantage.
VURV Creative FAQs
6. Scope & Services
Do you build websites or write long-form copy?
  • Websites: I craft style guides and mockups; for development, I work in Squarespace and will soon be offering Webflow platform services.
  • Copywriting: I handle naming, taglines, mission statements and short brand stories as part of the messaging portion of the brand packages. Longer forms of copy can be added on at an additional cost.
We already have an identity — can you help with smaller projects?
If I designed your branding, book a Design Day for refreshers, social graphics or collateral. If it’s someone else’s brand work, I’ll match you with a trusted production partner.