Studio Notes
Thoughtful tools, real talk, and creative insights for building a brand you believe in.
From Pitch to Partnership: What Makes a Dream Client
Some brand partnerships feel like work. The best ones feel like freedom and fun.
There’s something magnetic about a client who just gets it. They respect the process, understand the value, and show up fully. It doesn’t mean everything’s perfect; it means we’re co-creating with clarity and trust. The best projects I’ve ever worked on had one common thread: aligned energy.
Brand Gratitude: Reflecting on Growth
November is that strange in-between month.
The holiday prep starts, deadlines stack, and black Friday campaigns flood the feed. Everyone’s racing toward “Q4 goals” like the calendar might eat them alive.
But here’s a gentle (and slightly rebellious) reminder:
You don’t need to hustle more. You need to reflect more.
Holiday Branding: Authentic Seasonal Marketing for 2025
The holidays are coming. But your brand doesn’t need to feel like it’s being hijacked by Santa’s marketing sleigh.
If you’re in the Tampa Bay region — this is your note. Because local foot traffic, local loyalty, and local reputation still matter more than ever. And when you lean into the holidays with authenticity, you build more than sales, you build visibility, trust, and memorable experience.
No Bucks Given: What Affinity by Canva Just Changed
This week, something remarkable happened in the world of design tools.
Affinity, the creative software suite long loved by independent designers, just dropped its biggest update ever under Canva’s ownership. And honestly? It feels like a love letter to creators.
Here’s what’s new →
Brand Design ROI: Why Your Logo Might Be Worth $30K (Yes, Really)
You’re thinking about investing in branding — maybe a full visual identity, maybe just a logo refresh, and you’re hung up on the ROI.
Fair.
I’d be skeptical too if someone told me a font choice could help me close more deals.
But here’s what most people miss →
