Pepsi “Stole” Coke’s Polar Bear — and That’s the Point
Now Pepsi has dropped a very deliberate disruption into that mental autopilot: a polar bear at the center of its Super Bowl LX campaign, “The Choice,” where the bear takes a blind taste test and ends up choosing Pepsi Zero Sugar over Coke Zero Sugar.
Online discourse has been loud for one reason: it feels like somebody walked into your childhood memory, moved the furniture, and said, “Actually… this is our house now.”
Nestlé’s Coffee Marketing Strategy in Japan: A Case Study in Brand Psychology
Back in the 1970s, Japan had a problem. Not a small one. A cultural one.
Nescafé (Nestlé’s instant coffee brand) was trying to carve a place in a market deeply rooted in tea tradition. Yet despite packaging, pricing and promotion, coffee just wouldn’t stick.
According to multiple sources, Japanese consumers lacked the emotional or cultural connection to coffee that existed elsewhere — no early memories, no daily rituals, no taste imprint.
Perception Is the Great Equalizer: How Small Brands Punch Above Their Weight
Let’s say you’re a service-based startup, new storefront, or creative consultancy trying to build traction.
You don’t have years of case studies. You don’t have a national reputation.
But here’s the kicker: perception can still put you in rooms you technically shouldn’t be in yet.
That’s the beauty of intentional brand positioning.
Craft Is the Revolution: Why the Human Touch Wins When Everyone’s Racing with AI
Let’s name it: the age of AI has arrived. From logos to social content to website mockups, people are automating creative work with lightning speed. While the rest of the world rushes to scale, a quiet rebellion is happening. The most influential brands, the ones with every dollar and data point imaginable, are choosing a different path. A human one.
And that, dear creative, is your sign: You’re not obsolete. You’re the differentiator.
From Pitch to Partnership: What Makes a Dream Client
Some brand partnerships feel like work. The best ones feel like freedom and fun.
There’s something magnetic about a client who just gets it. They respect the process, understand the value, and show up fully. It doesn’t mean everything’s perfect; it means we’re co-creating with clarity and trust. The best projects I’ve ever worked on had one common thread: aligned energy.
Brand Gratitude: Reflecting on Growth
November is that strange in-between month.
The holiday prep starts, deadlines stack, and black Friday campaigns flood the feed. Everyone’s racing toward “Q4 goals” like the calendar might eat them alive.
But here’s a gentle (and slightly rebellious) reminder:
You don’t need to hustle more. You need to reflect more.
Holiday Branding: Authentic Seasonal Marketing for 2025
The holidays are coming. But your brand doesn’t need to feel like it’s being hijacked by Santa’s marketing sleigh.
If you’re in the Tampa Bay region — this is your note. Because local foot traffic, local loyalty, and local reputation still matter more than ever. And when you lean into the holidays with authenticity, you build more than sales, you build visibility, trust, and memorable experience.
No Bucks Given: What Affinity by Canva Just Changed
This week, something remarkable happened in the world of design tools.
Affinity, the creative software suite long loved by independent designers, just dropped its biggest update ever under Canva’s ownership. And honestly? It feels like a love letter to creators.
Here’s what’s new →
Brand Design ROI: Why Your Logo Might Be Worth $30K (Yes, Really)
You’re thinking about investing in branding — maybe a full visual identity, maybe just a logo refresh, and you’re hung up on the ROI.
Fair.
I’d be skeptical too if someone told me a font choice could help me close more deals.
But here’s what most people miss →
