Extend Your Brand — Without Breaking The System

Not every brand needs the same depth in the same places.

Some need sharper positioning. Some need a website refresh. Some are preparing for a launch. Some want extra hands while they scale.

  • Sharper positioning
  • A website refresh
  • Launch support
  • Extra hands while you scale

Add-ons at VURV are designed to strengthen either your Brand Identity work or your Brand Implementation phase — never replace them.

Extend Your Brand — without Breaking The System.

Not every brand needs the same depth in the same places.

Some need sharper positioning. Some need a website refresh. Some are preparing for a launch. Some want extra hands while they scale.

  • Sharper positioning
  • A website refresh
  • Launch support
  • Extra hands while you scale

Add-ons at VURV are designed to strengthen either your Brand Identity work or your Brand Implementation phase — never replace them.

Add-Ons

What Add-Ons Are

Add-ons aren’t random design tasks. They’re targeted extensions of your brand system, used when the foundation exists and something specific needs deeper focus.

When Add-Ons Make Sense

They’re for those “we need to tighten this up” moments, when the base is there, but a specific area needs more depth before you roll forward.

  • You need to refine positioning
  • Messaging isn’t landing
  • Your website needs to align with your brand
  • You’re planning a launch
  • Your team needs better templates
  • Something custom doesn’t fit into a sprint or retainer

Add-On Category

Strategy & Messaging
For when clarity needs another pass.

Positioning workshops
Message house refresh
Audience refinement
Offer articulation
Narrative frameworks
Add-Ons

What Add-Ons Are

Add-ons aren’t random design tasks. They’re targeted extensions of your brand system — used when the foundation exists and something specific needs deeper focus.

They’re for moments like:

  • You need to refine positioning
  • Messaging isn’t landing
  • Your website needs to align with your brand
  • You’re planning a launch
  • Your team needs better templates
  • Something custom doesn’t fit into a sprint or retainer

Add-On Categories

Strategy & Messaging
For when clarity needs another pass.

  • Positioning workshops
  • Message house refresh
  • Audience refinement
  • Offer articulation
  • Narrative frameworks
Add-Ons

Add-On Categories

Choose a category to see what it covers.

Website Kits
Bring it to life online

For bringing your brand to life online.

Includes things like:

  • Homepage & key page design
  • Squarespace builds
  • Landing pages
  • Brand-aligned components
  • CMS setup
  • QA + launch support
Launch Support
Moments that matter

For moments that matter.

Includes things like:

  • Campaign systems
  • Announcement kits
  • Pitch decks
  • Social rollout templates
  • Email sequences
  • Internal enablement
Bespoke Builds
Custom, still on-system

For everything else that doesn’t fit neatly into a box.

Includes things like:

  • Sales collateral
  • Event systems
  • Internal tools
  • Partnerships decks
  • Custom illustrations
  • Motion pieces
  • Brand environments
Add-Ons

Add-On Categories

Choose a category to see what it covers.

Website Kits
Bring it to life online

For bringing your brand to life online.

Includes things like:

  • Homepage & key page design
  • Squarespace builds
  • Landing pages
  • Brand-aligned components
  • CMS setup
  • QA + launch support
Launch Support
Moments that matter

For moments that matter.

Includes things like:

  • Campaign systems
  • Announcement kits
  • Pitch decks
  • Social rollout templates
  • Email sequences
  • Internal enablement
Bespoke Builds
Custom, still on-system

For everything else that doesn’t fit neatly into a box.

Includes things like:

  • Sales collateral
  • Event systems
  • Internal tools
  • Partnerships decks
  • Custom illustrations
  • Motion pieces
  • Brand environments
Add-ons

How Add-Ons Fit Into a Partnership

Most clients use add-ons in one of three ways. If you’re not sure which makes sense, that’s part of the application process. I’ll recommend the path that actually serves your brand — not the one that creates the most line items.

How clients use add-ons

3 paths

Most clients use add-ons in one of these ways:

  • Layered onto a Brand Identity project
  • Scoped into a Launch Sprint
  • Folded into Ongoing Brand Support
Add-ons

How Add-Ons Fit Into a Partnership

Most clients use add-ons in one of three ways. If you’re not sure which makes sense, that’s part of the application process. I’ll recommend the path that actually serves your brand — not the one that creates the most line items.

How clients use add-ons

3 paths

Most clients use add-ons in one of these ways:

  • Layered onto a Brand Identity project
  • Scoped into a Launch Sprint
  • Folded into Ongoing Brand Support

Why VURV handles this differently

On-system

I don’t offer a menu of disconnected services. Everything runs through:

  • Your strategy
  • Your positioning
  • Your brand system
  • Your growth goals

That’s how we avoid one-off work and keep your brand cohesive over time.

Next step

Ready to Extend Your Brand?

If you’re looking for a strategic partner — not a task list — start with a short application and I’ll guide you to the right next step.

Apply to Work Together

Short form • No pressure

Next step

Ready to Extend Your Brand?

If you’re looking for a strategic partner — not a task list — start with a short application and I’ll guide you to the right next step.

Apply to Work Together

Short form • No pressure