Creative Process for Brand Development

Clarity starts here.

You’ll receive a tailored brand discovery workbook or participate in a live strategy workshop (depending on your package) to surface your goals, values, voice, and vision.

We review:

• What’s working and what’s not
• Your ideal clients
• Market landscape
• What makes your brand meaningfully different

This ensures we’re solving the right problem—and building from a shared foundation.

The thinking behind the visuals.

Using everything gathered in Discovery, we develop your brand’s strategic foundation:

• Positioning & audience insights
• Brand attributes & emotional tone
• Visual and verbal direction options

Depending on the package, you’ll receive either a snapshot or a full Brand Strategy System with voice, messaging, and narrative frameworks.

This step gives your brand shape, personality, and purpose before any design begins.

From strategy to expression.

Here’s where your brand comes to life. We translate strategy into a complete visual identity system:

• Logo suite (primary, secondary, submark)
• Color palette, type system, design rules
• Optional patterns, marks, or icons

For Momentum & Bespoke, this step also includes voice refinement, website design, and content assets.

We make sure it feels right.

You’ll review your new brand in context, with the chance to provide thoughtful feedback. We allow room for:

• Clarifying tweaks
• Voice and tone calibration
• Real-world use scenarios

For Bespoke projects, additional stakeholder alignment or roundtable feedback may also be included.

Bringing it to life with confidence.

Your final brand suite will be organized, delivered, and documented so that it’s easy to use and ready to scale. Depending on your package, you'll also receive:

• Brand Guidelines PDF
• Launch assets & social graphics
• Editable messaging & templates
• Website files or handoff documentation
• Post-launch support (30–90 days)

We also offer ongoing support or creative retainers to help maintain momentum.