Creative Process for Brand Development

01 Discovery & Alignment

Clarity starts async.

Every project begins with a guided digital Brand Discovery Workbook that surfaces your goals, customer insight, brand voice cues, and creative direction. (Live kickoff optional depending on package.)

We uncover:

  • Your audience & what they value

  • Where your brand sits in the market

  • What makes your approach distinct

  • What’s getting in the way right now

This ensures we’re solving the right problem before we build anything.

02 Strategy & Direction

The thinking behind the visuals.

Brand Mini: Strategy Snapshot — one clear positioning statement + tone direction

Full Brand Identity: A complete strategic foundation — brand attributes, tone sliders, visual direction, and market positioning.

This step defines how your brand shows up, so design isn’t just “pretty,” it’s intentional.

03 Design & Development

Where your identity comes to life.

Brand Mini includes:

  • Primary logo + alternate layout

  • Mini color palette

  • Type pair selection

  • 1-page brand sheet

  • Export kit (PNGs, SVGs, PDFs)

Full Brand Identity includes:

  • Full logo suite (primary, secondary, submark)

  • Expanded color & typography system

  • Icon or pattern system (if strategic fit)

  • Social profile kit

  • Brand guidelines document

This is where your brand begins to look like your brand.

03b Add-On Build (If Selected)

Where strategy expands into content & rollout.

Optional add-on systems:

  • Messaging Suite: voice, messaging pillars, headline & copy starters

  • Social Kit: editable social templates + post styling system

  • Launch Kit: rollout graphics, captions, announcement materials

  • Website: Squarespace

Only included if selected — this step scales your brand into real-world touchpoints.

04 Feedback & Refinement

Refinement without overwhelm.

Brand Mini: 1 round of revisions

Full Brand Identity: 2 rounds of revisions

We adjust where needed so the brand feels aligned, intentional, and you.

05 Launch & Support

Ready to use, easy to share, built to last.

You’ll receive:

  • Organized export kit

  • Brand guidelines reference

  • Optional post-launch support (based on package)

We also offer ongoing retainers and creative support to maintain momentum.