Full Brand Identity
A strategic brand identity designed to scale with you.
WHO IT’S PERFECT FOR
Scaling Businesses
Funded Startups
Visionary Founders
Service Brands
Product Brands
WHAT YOU GET
Full logo suite (primary, secondary, sub-mark, lockup variations)
Expanded color palette + usage rules
Typography system
Icon or pattern set (if strategic fit)
Social profile kit (headers, avatars, covers)
Brand Guidelines PDF (your internal playbook)
Add-Ons
Strategy & Positioning
Clarity + direction.
- Discovery intake
- ICP snapshot
- Competitive view
- Positioning + POV
- Messaging priorities
- Recorded debrief
Messaging Kit
Words that match brand.
- Messaging pillars
- Brand story / about
- Tone & “say this, not that”
- Headline / hook bank
- Social + bio snippets
- Usage notes
Squarespace Website Kit
Copy + structure.
- Site map / outline
- Hero + CTA blocks
- Pasteable copy
- Image / asset notes
- Basic SEO fields
- Launch + handoff
Social Media Kit
Templates + captions.
- Post & carousel temps
- Story / Reel covers
- Profile / header gfx
- Content guardrails
- Caption starters
- VA handoff notes
Launch Rollout Kit
Reveal the new brand.
- Launch plan & timeline
- Announce captions
- Launch graphics
- Email/news outline
- Internal checklist
- 30-day actions
Bespoke Kits
Custom to your ops.
- Custom discovery
- Platform-specific assets
- On-brand copy/scripts
- Visual match to brand
- Folder / export setup
- Recorded walkthrough
Strategy & Positioning
Who it’s for, where you fit, what to say.
- Discovery intake + light market read
- Audience / ICP snapshot (1–2 profiles)
- Competitive & whitespace overview
- Positioning statement + POV
- Messaging priorities / lead offers
- Recorded or async debrief
Messaging Kit
Brand voice, scripts, and bios.
- Brand messaging pillars
- Short brand story / about
- Tone-of-voice & “say this, not that”
- Hook / headline bank (5–10)
- Social + bio snippets (IG & LinkedIn)
- Usage notes for site + socials
Squarespace Website Kit
Drop-in content and structure.
- Site map / page outline (home + 2–3 pages)
- On-brand hero, CTA, and service blocks
- Pasteable copy for Squarespace areas
- Image / asset direction to stay on-brand
- Basic SEO fields (titles, meta, slugs)
- Launch & handoff notes
Branding isn’t just how your business looks — it’s how it’s remembered, trusted, and chosen.
Investing in a cohesive brand identity and strategic foundation doesn’t just make you look good; it makes your business work better.
How This Brand Package Pays for Itself
0%
Businesses with consistent, well-defined branding
see 10–20% higher revenue.
see 10–20% higher revenue.
0%
Cohesive visual identity
can boost marketing efficacy by up to 23%.
can boost marketing efficacy by up to 23%.
0%
50% of buyers
are more likely to choose brands they recognize and trust.
are more likely to choose brands they recognize and trust.