What Happens After You Get Your Design Files
You finished the branding project. You got the Dropbox link. There are… a lot of folders.
SVGs. PNGs. PDFs. EPS. CMYK. RGB. Final_final_REAL_THIS_ONE.
Now what?
This guide explains what those files are for, how to store them, and how to actually use them so your brand stays consistent after launch.
First: What You Should Receive
A professional delivery folder should include:
Logos in multiple formats
Color palette with values
Typography files or licensing notes
Brand guidelines PDF
Social / deck templates (if included)
Favicon
Usage rules
Read-me or walkthrough video
If you only received one logo JPG… you’re missing pieces.
What the File Types Mean
SVG
scalable vector
web + UI use
sharp at any size
print-friendly
professional sharing
locked layouts
PNG
transparent background
digital use
JPG
photos or backgrounds
not ideal for logos
EPS / AI
print vendor files
editing source
RGB vs CMYK (Why This Matters)
RGB = screens
CMYK = print
Using the wrong one leads to muddy colors.
Your folder should clearly separate:
Digital
Print
How to Organize Everything
Create one internal folder:
Brand →
Logos
Colors
Type
Templates
Guidelines
Photography
Old Assets (Archived)
Do not scatter these across drives.
Share the Rules Internally
Send your team:
the brand guide
template links
“use these files only” note
where the master folder lives
Consistency only works if everyone sees the same truth.
Lock Down Source Files
Not everyone needs editable files.
Decide:
who owns masters
who exports
who approves usage
This prevents accidental chaos.
Prepare for Vendors
When working with printers, web devs, merch shops:
Give them:
logo package
brand guide
print-ready files
contact for questions
Never let them guess.
Update as You Grow
Brand systems evolve. Schedule:
annual audits
template refreshes
asset cleanup
new use cases
Living brands stay clean.
Quick Self-Check
Ask:
Do we know which files to use?
Could someone new follow this?
Are vendors guessing?
Are assets duplicated?
Is the brand guide accessible?
If not — tighten the system.
→ Explore Brand Implementation
→ Apply to Work Together
