Why We Still Design Human-First in the Age of AI
AI can assist. But it can’t feel.
Every day, I watch the creative industry shift. AI-generated logos. Websites built by prompts. Instant branding tools that promise to “build your identity in seconds.” The speed is impressive. The access is game-changing.
But here’s what hasn’t changed, and likely never will:
Nestlé’s Coffee Marketing Strategy in Japan: A Case Study in Brand Psychology
Back in the 1970s, Japan had a problem. Not a small one. A cultural one.
Nescafé (Nestlé’s instant coffee brand) was trying to carve a place in a market deeply rooted in tea tradition. Yet despite packaging, pricing and promotion, coffee just wouldn’t stick.
According to multiple sources, Japanese consumers lacked the emotional or cultural connection to coffee that existed elsewhere — no early memories, no daily rituals, no taste imprint.