Why We Still Design Human-First in the Age of AI
AI can assist. But it can’t feel.
Every day, I watch the creative industry shift. AI-generated logos. Websites built by prompts. Instant branding tools that promise to “build your identity in seconds.” The speed is impressive. The access is game-changing.
But here’s what hasn’t changed, and likely never will:
What I’ve Learned Running a Brand Studio in a Subscription World
We’re living in the age of endless subscriptions.
Your software stack has a software stack.
Your notifications have notifications.
Every platform promises to make life easier, and somehow… it all still feels harder.
At VURV, I’ve made a different choice. I run my studio the same way I build brands: intentionally, intuitively, and without unnecessary bloat.